AFNIC launches new communication campaign entitled " .fr - and that's the bottom line ! "

Aimed at individuals and organisations, AFNIC’s new communication campaign can be seen in the press, on the web and on TV from now until mid-October. Based on a character presenting a light-hearted summary of the thousand and one different personal and commercial possibilities of the use of .fr, this campaign has the catchline “.fr – and that’s the bottom line ! ”.

AFNIC’s new multimedia communication campaign aims to remind and/or inform individuals and organisations of all the benefits that .fr has to offer. In particular, it emphasises the preference given to .fr by companies and individuals wanting to communicate in French to the French. It also highlights the uses associated with domain names - and in particular .fr domain names – through keys events in the protagonist’s life – first job, setting up a business, marriage, first child, hobbies etc.

This communication campaign will take three forms :

• a press advert, which will appear between 26 August and mid-October in publications such as Ça m’intéresse, Capital, National Geographic, Science et Vie, l’Entreprise and TV Magazine ;

• Internet banners and a video to appear between 14 September and 18 October, on www.planet.fr, www.linternaute.fr, www.lejournaldesfemmes.fr, www.commentcamarche.net, www.lesechos.fr, www.tpe-pme.com, and the Blogbang network ;

• and, for the first time ever, a TV clip. From 14 to 27 September 2009, a 20-second spot will be shown more than 150 times on BFM and I-Télé at peak viewing times (6.00-9.00 am, 12.00-2.00 pm and 6.00-10.00 pm).

As an additional bonus, from 14 September, the campaign’s website, www.faites-vous-un-nom.fr, will be showing the whole of the 1 minute 30 second-film, giving an even more detailed presentation of the uses of the .fr domain name.

This campaign has been designed by CoSpirit/MediaTrack (marketing and media consultancy) in partnership with online audiovisual solutions specialist, Loadings. The film was directed by Nath Dumont.

For more information

The campaign website : www.faites-vous-un-nom.fr

A high-definition copy of the press advert is available on demand.